Case study
Al Baron Group
Al Baron Group is a private security and protection firm operating across Iraq, headquartered in Baghdad’s International Zone. Founded in 2017, the firm provides comprehensive security services including close protection, static guarding, mobile security with armoured vehicles, K9 detection and specialised training for government, NGO and high-net-worth clients.
About Al Baron
Combining deep local expertise with international operating standards, Al Baron has built a reputation for tailored, intelligence-led security. As the firm raises its profile and expands its intelligence reporting, its website and its reports have to keep up.
The challenge
Al Baron’s intelligence and security reports are a regular deliverable for clients, partners and stakeholders. Subscribers depend on timely briefings, but every release used to mean compiling lists by hand, sending the emails, tracking who had received what and managing preferences one at a time. As the audience grew, the process stopped scaling, and the work that mattered was competing with the admin of getting it out.
The firm also publishes constantly: a security post most weeks and a monthly situation report, each needing to go live on time, with the team, services and vacancies pages kept current as the business grows. That is a lot to keep up with for a team whose real work is the intelligence itself.
What we do for them
Publishing. Al Baron publishes every week, and we put it live: a security blog post with its feature image most weeks, the monthly Iraq Security Situation Overview report, and changes to the team, services and vacancies pages as the business grows.
Report distribution. An automated system sends the security reports out. A report is uploaded once and goes out to the right groups of subscribers on its own. Sign-ups, preferences, segmentation and delivery tracking are handled end to end, and the sign-up on the website feeds subscriber details straight into it, so the team produces the intelligence and the distribution takes care of itself.
The site is hosted, secured, updated and backed up by Wrev, and when the business is ready for the next piece, it gets built on a site that is already in good hands.
The current site and the distribution system are ones we built for them, and we have looked after both since.
The results
Distribution that used to take hours for every release happens on its own, with cleaner segmentation, better tracking and faster delivery. That time goes back into the intelligence work itself.
Prospective clients land on a site that signals the professionalism of the operation behind it, with Al Baron’s services presented as clearly as they deserve, and new content goes live every week without the team having to touch the site.
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