Terms & Conditions

Throughout these terms, "we", "us" and "our" means B3M Ltd trading as Wrev, a company registered in the United Kingdom. "You" and "your" means you, our client.

By taking a plan with us, or by using the Wrev platform, you agree to these terms. If we update them, we will notify you on the Wrev platform. Carrying on after a change means you accept the updated terms.

What Wrev is

Wrev builds, hosts, looks after and develops websites. We build you a new site, host it, keep it updated, secure, backed up and monitored, and our developers make changes to it when you ask. You can connect your own AI assistant to your site, so you can ask it questions about the site, change its content and raise work for our developers from the conversation.

Everything runs through the Wrev platform, on the web and in the Wrev app for iPhone and Android, where you can see your site and your requests.

Your plan

What it includes

Our plan is priced per business, per month. What it includes is set out on our website and on the Wrev platform, and the platform is the definitive record of your plan and the sites it covers. It includes a new site built for you (see Your new site below), managed hosting, software updates, security, daily backups kept for 90 days, uptime monitoring, traffic and search reporting, the AI connection, the Wrev platform and app with unlimited users, a weekly report, a dedicated lead developer, proactive suggestions, automations and a strategy call each quarter. It also includes unlimited development requests, worked one at a time (see Development requests below).

A plan covers one business and all of its websites, under one account. A business is one legal entity, such as a company, a partnership, a charity or a sole trader. Companies in the same group are separate businesses, and each has its own plan.

Strategy calls are arranged with you at a time that suits both of us. A quarter's call does not carry over if it is not taken. Automations are built as requests; once running, we look after them as part of your plan.

More than one site

Your plan includes a new site built for you (see Your new site below). If your business needs another site, we build it through your queue as development requests, one at a time and with no build fee, so it shares your queue with the work on your other sites. Once it goes live, it is hosted, updated, secured, backed up and monitored as part of your plan, like your first. If you would rather a further site was built alongside your other work, we can agree extra capacity for it (see More capacity).

More capacity

If you need more than one request worked at a time, we can agree extra capacity with you. Its price and what it covers are set out in writing before it starts, and it runs alongside your plan on these terms.

Price and payment

Prices are shown on our website and on the Wrev platform, and exclude VAT, which is charged at the applicable rate. Your plan is collected monthly in advance: by Direct Debit through our payment partner GoCardless if you are in the United Kingdom, or by card through our payment partner Stripe if you are elsewhere. Payment is set up when you join. We may change our prices from time to time and will give you at least 30 days' notice by email before a change affects you.

Because your plan is collected in advance, a failed payment means the month ahead is not covered. If a payment fails we will let you know and try again. Development work stops while your account is unpaid. If your account is not brought up to date within 14 days, we will treat your plan as cancelled at the end of your last paid month, and the Cancelling section below applies. Your site stays online during those 14 days.

Your new site

What is included

When you join, we build you a new site as part of your plan, with no build fee. It is built for your business from our proven designs, or from your own design (see “Using your own design” below), with your existing content moved across: the words, images and documents you already have.

We agree with you what goes live first, usually your core pages. Everything else, such as more pages, an online shop, logins or members areas, integrations with other systems, custom tools or more than one language, follows after launch as development requests (see below), with nothing quoted separately. Third-party costs, such as licences you choose to buy, are yours to pay (see Third-party services and costs).

Using your own design

If you would like the site built from your own design, it can come from either:

• a finished design in a standard design format, such as Figma or Adobe XD, covering every page we are building on both desktop and mobile; or
• the design of the site you have now, which we rebuild to look as close to it as we reasonably can.

A design in any other form, such as images, a PDF or a sketch, or a design file that is incomplete, is treated as a guide: we build from our proven designs to match it as closely as we reasonably can, or complete the design ourselves as part of the build.

A complex design, for example one with bespoke animation or interactions, layouts our proven designs do not cover, or many different page templates, is not charged extra. It may take longer, and we may deliver it in stages.

How the build works

We start by agreeing with you what goes live first: its pages, the design it is built from, and the content going into it. We then build it and share it with you to review. You have two rounds of amends for anything you would like changed within what we agreed. Please review within ten working days each time. If we have not heard from you in that time, or the site has gone into live use, we treat it as approved.

How soon a site goes live depends on getting content, feedback, approvals and access from you when we ask for them, and we do not guarantee a launch date. If the build stalls on your side for more than 30 days, we may pause it and pick it back up when you are ready; your plan continues as normal in the meantime.

When the site goes live, your plan looks after it from that day.

Larger builds

A larger build, such as a substantial shop, a members area or a bespoke feature, is part of your plan too. We deliver it in stages: we agree with you what goes live first, and the rest follows as development requests, one at a time. Work that is not part of your website, such as a separate internal system or app, is outside your plan; we can propose it to you as a project, with its scope and price agreed in writing before it starts.

Development requests

What a request is

A request is a piece of work on your site: a change to a page, new content, a fix, a new feature, a change to products or prices, an integration. You can raise one by asking your AI or directly on the Wrev platform. Every request is tracked, discussed and delivered through the platform, and you can choose which request we pick up next at any time by marking it "Up next".

How requests are priced

Your plan includes as much development as you need, with no quotes and no hourly rates. Requests are included with no cap on how many you can raise. Your business has one queue, covering all of its sites, and we work through it one request at a time; raising more requests does not add capacity, it lengthens your queue. Larger pieces of work are split into stages, each delivered as a request. Unlimited means no cap on requests and no hourly meter, not unlimited simultaneous capacity, and the fair use terms below apply.

Changes go live

We take a backup before every update and every change we make. Changes are made to your live site. If a change breaks something, we roll it back to the backup we took, at our cost.

Fair use

Your plan covers your own business’s websites: it cannot be shared with other businesses, including others in the same group, resold or used to deliver work for third parties, and requests should be genuine pieces of work you intend us to deliver. The exception is a white label partner: if we have agreed in writing that you are one, you may resell plans to your own clients under your own name, with one plan for each client’s business. You remain our customer, and are responsible to us for your clients' sites as if they were your own. If your usage consistently falls outside fair use we will always talk to you first and agree a way forward before anything changes. Where use is abusive rather than heavy, such as deliberately overloading your queue or our infrastructure, we may restrict or suspend service as set out under General below.

Your AI connection

You can connect an AI assistant of your choice, such as ChatGPT, Claude or Grok, to your site through the Wrev platform. The connection uses an open standard called MCP, and you connect your own account with the AI provider. Your AI can read your pages, products and traffic, raise requests with us and add files to them. It can also change your site's content when you ask it to: its text, images and alt text, links, SEO titles and descriptions, product prices, stock and categories, and blog posts, including publishing new posts and taking posts down. It shows you each change before and after, and nothing changes until you confirm or, if you are a Member of your account, until one of its Admins approves it. It cannot change your site's layout, design, settings or code, it cannot delete anything, and it never receives a login to your site. Every change is recorded on the Wrev platform and can be undone there, and we can set your site to read only if you ask. You are responsible for the content you approve. You can disconnect it at any time.

When you ask your AI about your site, the information it reads is sent to your AI provider and handled under that provider's own terms and privacy policy, not ours. You are responsible for being satisfied that you can share that information with the provider you choose, including any personal data on your site. Answers are generated by your AI provider, not by us. They may contain mistakes, and you should check anything important before you rely on it. Some providers only allow this kind of connection on certain of their plans, which is their decision rather than ours.

Nothing about your plan depends on the AI. The hosting, updates, backups, monitoring and weekly report carry on whether it is connected or not, and you can raise requests straight from the Wrev platform.

What we provide

Hosting

Your site is hosted on our managed infrastructure, which includes the hosting itself, SSL, content delivery and the tooling we use to run and monitor it. This is included while your plan is active. Our plans are for sites we host; we are not able to look after a site hosted elsewhere. Each plan covers a site of ordinary size and traffic. If a site is well outside that, we will talk to you before anything changes.

Updates, security and monitoring

We keep the software your site runs on up to date, and take a backup before every update. Every site has SSL and is protected and scanned for threats. Uptime and speed are monitored around the clock. This does not cover problems introduced by third parties you give access to, or by changes made outside our work.

Backups

Your site is backed up daily, with backups kept for 90 days and stored away from the server your site runs on. Restoring from a backup is included. Recovery from damage caused by unauthorised access, or by a third party you have given access to, is not covered by your plan; we agree a price for it with you before we start.

Your developer

Requests are worked by our development team, and you have a dedicated lead developer: one named developer who knows your site. We are available during business hours, Monday to Friday, 9am to 5pm UK time, through the Wrev platform and by email. We do not usually work through text messages, social media or personal messaging apps, because we cannot track those as a team.

Support

Technical support covers your site and the Wrev platform, during business hours. If your site goes down we treat it as urgent. Support does not extend to your wider IT, your email, or services you run elsewhere.

How we work

Your developer works through your queue one request at a time: a request you mark "Up next" first, then the rest in the order we set, generally oldest first. The next request moves to In Progress within one working day of the one before it being finished, or of being raised if nothing else of yours is waiting or in progress. In Progress means we have started it, not that it is finished: how long a request takes depends on what it involves, our workload, and how quickly you send content, feedback and approvals. We do not guarantee delivery by a specific date. If a request cannot move forward without something from you, it returns to your queue tagged "Needs you" on the Wrev platform and we move on to the next one. We pick it back up as soon as you have sent what we asked for. Your plan continues as normal while we are waiting on you.

Third-party services and costs

Your site depends on services provided by others: the software and components it is built with, your domain registrar, your email provider, payment gateways, analytics, and the AI provider you connect. We choose reliable providers and keep what we install up to date, but we are not responsible for their outages, changes or pricing. If a provider changes something in a way that affects your site, we will tell you and work with you on alternatives. Work needed to adapt is delivered as a request.

Some costs are charged by third parties in your name and are yours to pay. These include your domain name registration and renewal, paid software or licences you choose to buy or already own, payment processing fees on sales through your site, usage-based services such as transactional email or SMS, and any paid plan with your AI provider. The licences we use to build, host, secure and maintain your site are included in your plan. We will tell you before we add anything that carries a new cost.

If you engage someone else to work on your site, such as an SEO agency, a content writer or another developer, tell us first. Third parties who need access put security and stability at risk, and we will not be liable for, or fix at our cost, problems they cause.

Cancelling

Your plan has a minimum term of 3 months from the day it starts. After that it runs month to month, with no notice period: you can cancel at any time, and it takes effect at the end of your current billing period. If you cancel within the first 3 months, the cancellation takes effect at the end of the third month, and the months up to then are still payable. We do not offer refunds for a partly used month. Beyond the minimum term there are no exit fees.

Your domain, your content, your data and the sites we built are always yours. When your plan ends, we give you a complete copy of each site, or move them to your new hosting for you, together with your content and data, including your words, images, documents and any records collected through your sites. There is nothing extra to pay.

After your plan ends, hosting, SSL, backups, security and monitoring stop, and you are responsible for hosting, securing, backing up and maintaining anything you take with you. The AI connection ends with your plan. Any request in progress when your plan ends is handed over as it stands rather than completed, unless you keep the plan running until it is done.

Intellectual property

What you own

You own your domain, your content, your data and the sites we build for you from the start. Anything we build for you as a separate project transfers to you as it is paid for. On request we will provide source files for any custom assets we have created for you.

What we own

We keep ownership of the reusable designs, code, tooling, processes and platform we have developed independently, including the designs your site is built from, the Wrev platform, the Wrev app and the systems that run your hosting, backups, monitoring and AI connection. Where any of them form part of your site, you have a permanent licence to keep using them in it. Third-party software remains subject to its own licences.

Content you provide

By giving us content or data, you confirm that you own it or have permission to use it, including for it to be read by an AI you connect. You agree to cover us against any claim that content you supplied infringes someone else's rights or was shared without a lawful basis. Where we use AI-generated text, images or code in our work, we do so in line with applicable law, and we are not responsible for the originality of what an AI provider produces.

Your responsibilities

You are responsible for keeping your logins to your site and to Wrev secure: strong unique passwords, two-factor authentication where available, and not sharing credentials over unencrypted channels. Anyone you give access to must do the same.

You are responsible for your site's content and for its compliance with the law, including privacy, cookie and consumer requirements and GDPR. If we provide template legal pages we do not guarantee they meet any particular requirement, and we recommend having them reviewed by a solicitor.

Registering and renewing your domain name is your responsibility. We will help connect it to your site, but we are not responsible for loss of access to it through non-payment or for any other reason.

Earlier plans

Before 12 October 2026 we offered three plans, Core, Pro and Unlimited, for existing sites we moved onto our hosting. If your site is on one of them, you stay on it, and these terms apply with the differences below. Everything not mentioned here is as set out above.

• Core covers hosting and maintenance. Development is paid for per request, with a fixed price agreed before we start. Core sites are backed up weekly.
• Pro includes the development time shown for your site on the Wrev platform, usually 90 minutes of requests each month, which does not carry over. Anything beyond it gets a fixed price, which we send you before any work starts, and we only begin once one of your account’s Admins has approved it. Pro does not include the new site build.
• Unlimited includes as much development as you need, worked one request at a time, with no quotes and no hourly rates, and a strategy call each quarter. Requests are included with no cap on how many you can raise. We work through your queue one request at a time; raising more requests does not add capacity, it lengthens your queue. Unlimited means no cap on requests and no hourly meter, not unlimited simultaneous capacity, and the fair use terms above apply.
• These plans are priced per site: each site has its own plan, under one account.
• A site that takes orders needs daily backups, so it cannot be on Core.
• These plans have no minimum term: they run month to month and can be cancelled at any time.
• You can move between these plans: up at any time, taking effect straight away, and down at your next invoice, after which we ask you to stay on the lower plan for three months before moving again.
• On these plans we keep the software your site runs on up to date, and your AI never receives a login to your site. When your plan ends, your site is yours: we give you a complete copy of the site and its database, or move it to your new hosting for you.

We may also, by agreement, take on a site you already have rather than building you a new one. If so, the price and anything specific to that site will be agreed with you in writing first.

Testimonials and marketing

We may use our work for you in our own marketing, including case studies, social media and our website, and may place a small attribution link on your site. We may ask you for a testimonial or to act as a reference. Tell us if you would rather we did not, and we will respect that.

Limitation of liability

We carry out our work with reasonable skill and care, to the standard expected of a suitably qualified professional. We cannot guarantee that a website, or the services around it, will be free of errors or uninterrupted.

Our total liability to you under this agreement will not exceed the fees you have paid us in the six months before the event giving rise to the claim. We are not liable for indirect, incidental, consequential or special losses, including lost profits, lost data or business interruption. We are not liable for loss caused by denial-of-service attacks, malware, third-party service outages, or by the outputs, errors or changes of any AI provider.

Nothing in these terms excludes or limits any liability that cannot be excluded under applicable law.

Disputes

These terms are governed by the laws of the United Kingdom. If there is a dispute, both of us agree to try mediation before going to court, with the cost of mediation shared equally. If mediation has not resolved it within 60 days, either of us may take it to a court in the United Kingdom.

General

We reserve the right to refuse, restrict or end service to any client for any reason. If we end your plan without cause, the Cancelling section applies, we hand over in the same way, and the minimum term no longer applies. Neither of us may transfer this agreement to someone else without the other's consent. If any part of these terms is found to be unenforceable, the rest remains in effect. These terms, together with your plan details shown on the Wrev platform and any proposal or extra capacity we have agreed in writing, are the whole agreement between us and replace any earlier agreement. We may update these terms from time to time. We will email you about any change, and continuing to use the service after a change means you accept it.

Contact

If you have any questions about these terms, email hello@wrev.io.

How we handle personal data is set out in our privacy policy.

'Wrev' is a trading name of B3M Ltd, a company registered in the UK. Company no: 14621431. VAT reg: 433164125. 'Wrev' is a registered trademark of B3M Ltd, trademark number UK00004064020. Registered address: Mitre House, Pitt Street West, Burslem, Stoke-on-Trent, ST6 3JW.