Case study
Carter Complete Building Services
Carter Complete Building Services is a UK-based mechanical and electrical contracting firm established in 2001. Based in Stoke-on-Trent with nationwide coverage, the company delivers MEP design, installation, commissioning and ongoing support across commercial, industrial, residential, healthcare and public sector environments.
About Carter
With more than 400 completed projects, a turnover above £20 million and accreditations including NICEIC, CHAS Elite and SafeContractor, Carter Complete Building Services has built a strong reputation for reliable, high-quality delivery. As the business took on larger and more complex multi-disciplinary projects, its website needed to show it.
The challenge
Carter’s previous website did not reflect the quality or scope of the work the company delivers on site. For a business winning contracts in healthcare, education and commercial development, the site was falling behind the reality of the operation.
It was also hard to update. Showcasing a new project, service or accreditation meant going back to an outside supplier, which added delays and friction just when the company needed to move quickly.
For a firm competing on complex M&E contracts, where credibility matters from the first impression, a website that did not communicate the right standard was costing it opportunities. Carter needed a partner who could deliver the same quality online that the company delivers on every project.
What we did
We started by rebuilding the website, structured to show the company’s full capability across mechanical, electrical, renewables and design services. Each service area is presented clearly, completed projects are showcased by sector, and the company’s accreditations and track record are front and centre.
The site was built to grow, so new projects, service pages and content can be added as the business does. Every detail was considered so that the website matches the professional standard Carter keeps on site.
Since launch, Wrev has looked after the site day to day. New project uploads, content updates, maintenance and speed improvements are all handled for the team, so they can focus on delivering projects, knowing the website is being kept up to date.
The results
Carter now has a website that reflects the true scale and capability of the business. It clearly communicates the company’s services, sectors, project history and accreditations, giving prospective clients and project managers confidence from the first visit.
The team no longer has to chase updates or worry about out-of-date content. New projects go up quickly, information stays current, and the site keeps pace with the company’s growth. For a business built on precision and accountability, the website now sets the same expectation.
After launch
Carter’s WordPress site is hosted, secured, updated and backed up by Wrev. When the business needs something new on the site, whether that is a new project, a service page or a feature, it raises a request and the people who already know the site build it.
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